Brand Identity
Stack Haus is a new premium burger brand targeting urban professionals and foodies with gourmet, locally-sourced ingredients and a fast-casual experience. The client needed a full brand identity to reflect their upscale yet approachable concept and stand out in a saturated burger market.
Client
Arielle Sloane
Industry
Food & Beverage
Year
2025
Time Frame
2 Weeks
Problem
The burger industry is overcrowded with brands that either feel overly generic or too niche. StackHaus didn’t want to appear like a typical fast-food chain, nor did they want to alienate casual customers with a look that felt too exclusive or pretentious. They needed a visual identity that could appeal to both the everyday lunch crowd and food-conscious diners.
Solution
We crafted a brand identity centered around bold simplicity: a custom logotype with tall, stacked letterforms symbolizing the layers of a gourmet burger, paired with a clean icon resembling a stylized burger bun and flame. The color palette includes deep charcoal, burnt orange, and sesame beige to convey warmth and craftsmanship. Typography uses a mix of bold slab serifs and clean sans-serifs for a blend of tradition and modernity. Packaging, signage, menus, and social media templates were designed to be cohesive, eye-catching, and scalable for future franchise opportunities.
